Straight answers

Technical health (crawling, speed, indexing), on-page setup (titles, structure, content), and a prioritized list of fixes — all explained in plain language.

Most businesses see meaningful movement in 3–6 months. Anyone promising faster, guaranteed rankings isn't being straight with you.

No — and be wary of anyone who does. What I can guarantee is technically sound work that follows Google's own guidelines.

SEO builds long-term, free organic traffic by improving how search engines see your site. Paid ads buy immediate visibility that stops the moment you stop paying. Most businesses benefit from both, used differently.

Yes — SEO work is fully remote by nature. I work with businesses internationally, communicating over email and video calls.

Small and growing businesses see the most value — you're competing for specific, findable search terms rather than broad, expensive keywords dominated by large brands.

Search site:yourdomain.com in Google — every page listed is indexed. For the full picture, open Google Search Console and check the Pages report, which shows exactly which URLs are indexed, which aren't, and the reason for each exclusion. Common exclusions include "Discovered – currently not indexed" (Google knows the URL but hasn't crawled it yet) and "Crawled – currently not indexed" (usually a content quality signal rather than a technical fault).

Technical SEO covers whether search engines can access and understand your site at all — crawlability, indexing, site speed, mobile rendering, structured data, and Core Web Vitals. On-page SEO covers what's on the page itself: title tags, meta descriptions, heading structure, content quality, and internal linking. Technical comes first, because no amount of on-page work helps a page that can't be crawled.

No, and buying links in bulk is one of the fastest ways to earn a penalty. Links matter, but they need to come from genuine sources — directories relevant to your industry, editorial mentions, guest contributions, or people citing your work because it was useful. For most small sites, fixing on-page and technical fundamentals produces more movement than early link building does.

One primary topic per page, plus naturally related variations. Trying to target several unrelated keywords on a single page usually means it ranks well for none of them, and pages that overlap heavily end up competing with each other in search rather than helping.

No. There is no target percentage, and deliberately repeating a phrase to hit one is keyword stuffing, which Google's spam systems detect. Write for the reader; use the term where it genuinely fits.

Google Search Console is essential and free — it shows indexing status, crawl errors, Core Web Vitals, and the real queries bringing people to your site. Add PageSpeed Insights for performance, Google's Rich Results Test for structured data, and Screaming Frog's free tier (up to 500 URLs) for crawling. Paid tools like Semrush or Ahrefs become worthwhile mainly for competitor and backlink analysis.

It can, and often does when handled carelessly. The usual causes are changed URLs without redirects, lost meta tags and structured data, accidental noindex tags carried over from staging, and slower page speed from a heavier template. A redesign should always be followed by a full technical re-audit.

You receive a prioritized list of fixes ranked by impact and effort, written in plain language rather than exported straight from a tool. From there you can implement it yourself, hand it to your developer, or continue with a monthly plan where the changes are made for you. There's no obligation to continue after an audit.

Yes. In many cases that's the most efficient arrangement — recommendations get handed over as clear, specific instructions your developer can implement directly, with reasoning included so they understand why each change matters.