HONEST SEO, NO INFLATED CLAIMS

An SEO consultant for people who'd rather be found than sold to.

RankWise delivers honest, technical SEO services — no inflated promises, no black-hat shortcuts. Clear, well-explained work from a real SEO consultant, at a fair price.

Positioning

SEO built on evidence, not urgency

Most SEO pitches lean on fear — "you're losing customers every day you wait." RankWise takes a different approach: showing what's actually happening on your site — what Google can see, what it can't, and what's realistically fixable next.

Every recommendation comes with plain-language reasoning and the data behind it — a rare thing among agencies chasing hiring an SEO expert without ever explaining their methods. This site itself is the proof: every technical decision here is documented, not hidden behind jargon.

Where SEO effort actually pays off (my working framework)
Technical
Crawling, speed, indexing
On-page
Content, titles, structure
Off-page
Links, authority, mentions
UX signals
Engagement, Core Web Vitals
Explore

Four things, done properly

SEO audits, on-page optimization, technical fixes, and content strategy — see the full breakdown, pricing, and answers to common questions.

The whole job

Moving up the page, deliberately

Every technical fix, every page rewritten, every internal link added serves one outcome: appearing higher for searches that actually matter to your business.

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ILLUSTRATIVE — NOT A GUARANTEE OF POSITION
How it works

Four steps, no mystery

Free audit
100%
Strategy plan
step 2
Implementation
step 3
Reporting
step 4
Where things stand

Real numbers, not inflated ones

I'd rather show you three true things than a wall of fake five-star reviews.

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WHITE-HAT METHODS ONLY
0:1
DIRECT ACCESS — NO ACCOUNT MANAGERS
0h
TYPICAL RESPONSE TIME
Illustrative SEO growth curve — what consistent work typically looks like over 6 months
MONTH 1 MONTH 6
Practising it here

This site, audited on itself

Rather than describe the work, here is the actual before-and-after from crawling rankwises.com — including the problems that were found and the ones that were mine to begin with.

Screaming Frog crawl — rankwises.com

BEFORE FIXES → AFTER
Non-indexable canonicals
BEFORE
29
AFTER
ZERO
0
Canonicalised URLs
BEFORE
29
AFTER
ZERO
0
Internal redirect hops
BEFORE
30
AFTER
1
Invalid structured data
BEFORE
1
AFTER
ZERO
0
Security headers set
BEFORE
NONE
0
AFTER
6
Before After

Most of those were errors I introduced and then caught — written up honestly in technical SEO examples, alongside the full two-week numbers. A provider who has never broken anything has probably never audited anything.

Technical SEO

The four stages every site has to clear

Technical SEO is a sequence, not a checklist. A failure at any stage makes the next one irrelevant — which is why SEO audits work top-down.

See the full technical SEO map →

Why independent

One point of accountability

No account manager relaying requests to someone else. No junior staff learning on your project. Every recommendation, every fix, every report comes directly from the person actually doing the technical SEO work.

  • Direct access — never a middleman between you and your SEO specialist
  • Full transparency on methods, timelines, and what's realistically achievable
  • Pricing that reflects real overhead, not inflated agency markup
Sound familiar?

Six problems that usually turn out to be technical

Most sites arrive with a symptom rather than a diagnosis. These are the ones that come up most, and what's normally underneath them.

Pages don't appear in Google

You search your own content and nothing comes up, even weeks after publishing.

Usually
A crawling or indexing block — a stray robots rule, a leftover noindex tag, or thin content Google declined to store. How to check

Traffic dropped after a redesign

The new site looks better and performs worse. Rankings slid within weeks of launch.

Usually
URLs changed without redirects, meta tags lost in the rebuild, or a staging noindex that shipped to production. Real examples

Ranking for the wrong things

You get impressions, but for searches from people who were never going to buy.

Usually
Content built around keywords rather than intent — the page type doesn't match what searchers wanted. Why intent wins

Slow, especially on phones

It feels fine on your laptop. On mobile data it takes seconds to become usable.

Usually
Oversized images and heavy JavaScript. Google indexes the mobile version, so this is the version that counts. Core Web Vitals

Your last SEO left no trail

Someone worked on the site. You don't know what they changed, or whether it helped.

Usually
No documentation and no baseline, which makes it impossible to tell progress from noise. Start with an audit that records where you actually are. What to measure

Invisible to AI answer engines

ChatGPT and Perplexity never mention you, even for questions your site answers well.

Usually
AI crawlers blocked in robots.txt — often a plugin default nobody reviewed. Check yours in ten seconds

Recognise more than one? That's normal — these tend to share root causes. A free audit will tell you which apply to your site specifically.

Verifiable

Three things you can check yourself

Rather than claims about expertise, here are pages where the working is shown — including the numbers that aren't flattering.

Where the time goes

How a month is actually spent

Not a pie chart of promises — a realistic split of where hours go on a typical engagement, which is mostly unglamorous work rather than strategy decks.

Technical & on-page fixesCrawl issues, speed, structure, internal links
35%
Content productionResearch, writing, optimising real pages
25%
Measurement & reportingSearch Console, analytics, what changed and why
20%
Research & communicationCompetitor checks, calls, answering questions
20%

Currently taking on founding clients

I'm early in my career and building my track record — which means right now you get more direct attention and lower rates than I'll likely offer once I have a full roster of case studies. No fake reviews here, just an honest trade: early access for early pricing.